The Story

Noblesse oblige.

A vodka born at the court of Catherine the Great. Kept by one family for generations. Made for today.

1790s 1998 2006 TODAY
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I1790s

The Count

Count Jules René Litta, a Milanese nobleman and Knight of Malta, became the Order’s ambassador to Empress Catherine II in Saint Petersburg.

At a court where vodka was a matter of prestige, he worked with the imperial master distillers towards one goal: a perfectly smooth vodka.

The recipe never left the family. Two centuries later, it was time to share it.

1998
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II1998

The Revival

His descendant, the Marquis Eugenio Litta Modignani, brought the family recipe back to life in Geneva.

He gave it a name everyone understands: TOVARITCH! means “friend”, the word you say when you raise a glass together.

A name is a promise. The vodka had to keep it.

2000
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III2000

Pure by nature

After two years of patient work, the first bottles came out in 2000.

European wheat and rye, the purest water, five distillations and ten charcoal filtrations. Each step removes what doesn’t belong, until only purity remains.

But no family can judge its own vodka. So we asked the toughest judges in the world.

2006
IV
IV2006 — 2024

150 medals

Tasted blind, with no label, no brand and no price, by independent experts at the most demanding spirits competitions.

  • The Spirits Business Masters
  • IWSC London
  • Beverage Testing Institute
  • San Francisco World Spirits Competition

150 international awards later, TOVARITCH! became the world’s most awarded vodka. Every medal was won in the glass, never on the label.

150 medals are a responsibility. Never lower the quality.

2022
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V2022

Crafted in Riga

The recipe found a new home in Riga, in a distillery with more than a century of know-how. European wheat and rye, five distillations, ten filtrations, and every batch checked against the family recipe.

A new blue livery, the same obsession with smoothness. From Geneva to friends all over the world.

And the best things are the ones you share.

Today
The TOVARITCH! range, from 20 cl to 1.75 L
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VITODAY

Pass it on.

Some good things are meant to be shared. A family recipe, now poured for friends all over the world: extraordinary quality at an honest price, guaranteed by 150 international awards.

Straight from the freezer, neat, or in your favourite cocktail. Tovaritch means friend: never drink alone.

Tap a bottle to see its size and details.

Our promise
150

The world's most awarded vodka.

Ultra-premium in every way, except the price. We sacrifice margin, never quality. That is what noblesse oblige means to us.

SEE THE AWARDS →